What is Search Engine Optimisation (SEO)?
We use Google Search Engine for searching almost everything nowadays. We mostly believe in the unpaid search results of Google whenever we are looking for a hotel, restaurant, wine shop, beauty parlour, laundry, gold jewellery shop, community centre, software developer, event organiser, grocery shop, shopping mall, club, sports complex, e-commerce site, real estate, and whatnot? Google Search results display a number of related websites within a fraction of a second. The search result includes paid websites as well as unpaid websites on the first page. The users mostly prefer unpaid websites which are displayed among the top 10-20 results. Do you know how your website can take a position in Google Search results without investing money in the advertisement? This becomes possible for Search Engine Optimisation (SEO).
Search Engine Optimisation (SEO) helps your website to get a position among the top unpaid websites in the search results. This is a process which increases your traffic by improving the quality of the content and using proper keywords for your website. SEO brings unpaid or organic traffics to your website by boosting the quality of your website. This is mainly done with quality and plagiarism-free content by the developers and the content writers. Google’s algorithm gives priority to natural, unique and non-plagiarised content that is rich in information and free from jargon and unnecessary narratives.
What is Plagiarism?
Plagiarism is the process of copying texts from any known, unknown, online, or offline sources without citing them properly. When you copy any text directly from content, it is considered plagiarism. Even when you copy the idea and paraphrase, it is to be considered plagiarised too. If you copy any content directly or you copy ideas of someone else, the author of the source content deserves due credit through proper citation or acknowledgement. Plagiarising content is similar to stealing someone’s fortune. We see a lot of plagiarised content on social media, blogs, and even in academia.
Can Plagiarism be Detected Online?
Yes, absolutely. Plagiarism can be easily detected through plagiarism detection software and websites like Turnitin, Grammarly, BibMe etc. If you copy from any internet source or archived materials, the plagiarism detection system can detect the similarity index of your content. In academia, the allowed plagiarism range is 10% of the actual length. If you use data from other sources without proper citation, you will be accused of a violation of research ethics. In the case of blogging and writing content for SEO, Google’s machine learning algorithm can detect plagiarism so that unique content creators are rewarded with better traffic.
Can Google Algorithm Detect Plagiarism?
Yes, the Google algorithm prefers unique and non-plagiarised content rather than plagiarised one to determine your website’s ranking. Google’s algorithm collects data from the search engine to offer you the best and most unique search results on its pages. The system can detect plagiarised data on the basis of a similarity index comparing your website content to other contents available on the internet and web archives. If your content uses data and information from any website or archived materials, Google Algorithm may detect it and blacklist your website. Your position on Google Search results depends on how unique, error-free and appropriate your content is.
Is AI-Assisted Writing Considered Plagiarised?
Artificial Intelligence-assisted writing services offered by Chat GPT and most recently Google Bard have become a trending topic in today’s internet. Chat Gpt can write anything for you like official emails, your high school project assignment, research topics, blogs, short story, poems etc on the basis of simple command. But you can hardly claim the authorship for the contents generated by AI-Assisted writing services like Chat GPT. Google’s algorithm can detect AI content and push your website to the dumping ground in search results. The machine learning algorithm of Google can easily detect AI writing and treat your AI-generated blogs or content as plagiarised.
Unique Content for Boosting SEO
Even during this era of Chat GPT and Google Bard when technology can write for all your necessities, there is no alternative to unique writing for boosting your SEO. If you can add creative as well as critical content that is unique and non–plagiarised and if you can integrate your content with proper keywords, you may experience a sudden jump of traffic on your website. Google’s algorithm is directed to promote creative minds, their revolutionary thoughts and unique ideas that can change the world.
About the Blogger
Sanjib Kr Biswas (PhD, IIT Patna) is a blogger, researcher and creative writer by passion and a teacher by profession. He has published books and research papers with Bloomsbury (India), Routledge (UK), Asiatic (Malaysia), Bridgewater State University (USA), etc.